BAUER Hockey (“BAUER”) is committed to respecting the privacy rights of website visitors. The following policy describes how we collect, protect, use, and share information we receive from you.



Account and Sales Information

We collect information from you when you register an account, enter contests, or otherwise provide us with your information. The information we may collect from you includes your name, e-mail address, mailing and billing address, website username and password, phone number, payment information, product sizing information and other information we may request from you or you may provide to us, including images of your body which we use to gather measurements on appropriate product sizes.

Website and Online Activity

Like many websites, we use various technologies to collect information when you access or use the website, including “cookies.” Please refer to the “Cookies” and Similar Technologies section below for information about cookies and how we use them.



BAUER offers measuring tools that can help you find your product size. These tools are available through the Apple Store or Google Play as downloadable mobile applications or can be accessed through our website at Our measurement tools provide users the option to either manually enter body measurements or to have a photograph or video taken of your clothed body that is processed, programmatically, by the mobile measurement application and used to determine products that best fit your body profile.

You control how and when the photographs and videos are taken. You agree that any photograph or video you provide shall not be pornographic, lewd or otherwise offensive to members of BAUER and we reserve the right to refuse access to our mobile services to any user who provides such photographs or videos. Our systems automatically delete photographs and videos related to measurements once they are processed. Photographs and videos are protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

Children under the age of 13 are not permitted to use Bauer's body measurement technology.


We may use the information we collect from you to do the following:
  • To allow us to better service you and respond to your customer service requests
  • To learn about site visitors and customers so we can tailor content, features, and functionalities to better serve your preferences
  • To provide details around fit and product sizing


Visitors who register on our website, mobile applications or participate in our marketing programs will be given a choice to opt-in to our e-mail marketing list and receive marketing e-mail communications from BAUER or opt-out and choose not to receive email marketing communications from BAUER. If you opt-in to receive BAUER e-mails, we may send you periodic e-mails from BAUER. If you opt-out, you will not receive these e-mails.


Your personal information will not be used without your consent for purposes other than those for which it was collected or in accordance with applicable laws.

We may also use and disclose your personal information to third parties under the following limited circumstances:

  • when necessary to protect the safety, property or other rights of BAUER, our customers and visitors to this website, including to detect and protect against fraud;
  • as needed, if such information is requested by law enforcement agencies that possess warrants or if we are requested to do so by law, regulation, court order, or by a government entity. We may also disclose your personal information to third parties if we have reason to believe that disclosing such information is necessary to: (i) conduct investigations of possible breaches of law; (ii) cooperate in any legal investigation; or (iii) to protect our rights, privacy, safety or property. We may also disclose your information to third parties if we determine that such disclosure is reasonably necessary to: (a) comply with applicable law; (b) protect any person from death or serious bodily injury; (c) prevent fraud or abuse of BAUER or our visitors and customers; or (d) protect BAUER’s property rights;
  • if we sell or transfer all or a portion of our business or assets to a third party; and
  • for any other purpose to which you consent. However, we will not sell your personal information to advertisers or other third parties.


    We use a variety of technical, administrative and organizational security measures, including encryption of data, to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems.



    “Cookies” are pieces of information that a site collects from your browser (like Google Chrome or Internet Explorer) while you are viewing and interacting with the site. Cookies are stored on your computer and work in combination with cookies within the site to capture and remember information about your use of the site. For instance, cookies are used to track your activity and understand your preferences based on previous or current site activity. This enables us to improve your site experience. We also use cookies to provide us with aggregate data about site traffic and site interaction, which we only use in the aggregate so that we can offer better site experiences and tools in the future.

    Certain cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the site and, as such, will last longer. You may learn more about cookies by visiting

    You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off cookies. You may do this through your browser settings. Each browser is different, so look at your browser “help” menu to learn the correct way to modify your cookie settings. If you turn off cookies, you may not have access to features that make your site experience more efficient -- like the features mentioned above -- and some of our services may not function properly.

    Changing cookies on your browser will not change the way you are tracked on a mobile device. You can adjust your tracking preferences on your mobile device through your device settings.

    We may contract with third-party service providers to assist us in analyzing cookies and similar technologies. For example, we use Google Analytics to understand how our website performs and how you use it. These third parties can use cookies and other technologies to collect information, such as the browsers you use to access our site, websites viewed, time spent on websites, and links clicked.

    To learn more about how Google processes your data, please visit

    To opt out of Google Analytics please visit


    When you visit our Site, both we and certain third parties collect information about your online activities to provide you with advertising about products and services tailored to your individual interests. You may see certain ads on other websites because we participate in advertising networks administered by third-parties. These networks track your online activities over time and across different sites by collecting information through automated means, including through the use of third party advertising cookies and pixel tags. The networks use this information to show you advertisements that are tailored to your individual interests. The information our ad network vendors collect includes information about your visit to our website, such as the pages you have viewed. This process also helps us track the effectiveness of our marketing efforts. You may opt out of interest-based advertising by third parties (including on our behalf) by visiting the Digital Advertising Alliance (DAA)’s self-regulatory opt out page. You must opt out separately on each device (including each web browser on each device) that you use, and if you clear your cookies or if you use a different browser or device, you will need to renew your opt-out preferences.


    Please be aware that some of the third-party service providers with whom we may share your information are located outside of the United States. As a result, your information may be transferred from another country into the United States or out of the United States to another country. Some of these countries (including the United States) may not have data protection laws as comprehensive or protective as those in your country of residence. To the extent required by applicable law, we ensure that international transfers of your information are subject to appropriate protections, such as standard data protection clauses approved by the European Commission.




    We may process your information if any one of the following applies:

    • You have given your consent to the processing of your information for one or more specific purposes;
    • Processing is necessary for the performance of a contract with you and/or to take steps at your request prior to entering into a contract;
    • Processing is necessary for the purposes of the legitimate interests pursued by BAUER or by a third party, as described in this Privacy Policy; or
    • Processing is necessary for compliance with a legal obligation to which BAUER is subject.

    We will gladly help to clarify the specific legal basis that applies to the processing of your information.


    BAUER strives to make sure that the information we maintain is reliable, accurate, and up to date.

    Upon request, we will provide you with a copy of your information we hold about you to the extent required by law. You may also request, in accordance with applicable law, that your information be updated, corrected, transferred, deleted, or that processing be restricted or discontinued by contacting us at the e-mail address noted below. Where we have obtained your consent to process your personal information, you have the right to withdraw your consent at any time. If you contact us directly, we will take reasonable steps to confirm your identity before making any changes. Please note that some information remains in our records even after you request its deletion, to the extent permitted or required by applicable laws.

    If you wish to opt-out of having your personal information used for advertising or marketing purposes, or to prevent your information from being shared with another organization consistent with this Privacy Policy, or to withdraw consent previously given by you to our processing of your information for one or more reasons, please send a request to the e-mail listed below.

    You may also unsubscribe from marketing e-mails that you receive from us at any time by clicking the “unsubscribe” link at the bottom of the e-mail. If you unsubscribe from marketing communications, however, it will not limit our ability to send transactional communications to you regarding products or services you have requested.



    You may have also opted in to receive future promotional electronic communications from us. If you opt-in to receive such communications, we may use the information to: communicate with you regarding our products, services and promotions; provide you with other information that you request; and/or improve our product and service offerings. You will always have the opportunity to "unsubscribe" from us at any time by clicking the “unsubscribe” link at the bottom of the email. We provide an ongoing opportunity to unsubscribe or opt-out of contact by us as set out on our website/app or by contacting us by e-mail at, or as otherwise described in our messages to you.

    If you decide to unsubscribe, we will only contact you thereafter: (i) for the purposes allowed under applicable law; and (ii) to receive service-related messages. For example, if you unsubscribe from marketing communications, it will not limit our ability to send transactional communications to you regarding products or services you have requested.

    Visitors who register on our website, mobile applications or participate in our marketing programs will be given a choice to opt-in to our e-mail marketing list and receive marketing e-mail communications from BAUER or to opt-out and choose not to receive email marketing communications from BAUER. If you opt-in to receive BAUER e-mails, we may send you periodic e-mails from BAUER. If you opt-out, you will not receive these e-mails.


    We do not knowingly collect information online from children under the age of 13. If you are under the age of 13 you should not provide any personal information to us and you should use this website only with the participation of a parent or guardian. Please note that if, while attempting to register on our site or provide information through an app, a user provides us with their date of birth indicating that they are under the age of 13, the system will reject the submission.


    We do not honor the Do Not Track Signals that some browsers allow users to send at this time. We continue to review new technologies and standards as they develop.


    If we decide to change our Privacy Policy, we will post those changes on this page. Policy changes will take effect when posted.


    Please also visit our Terms of Use section establishing the use, disclaimers, and limitations of liability governing our website.


    To contact us, please send an email to and one of our customer service agents will happily assist you